Field Experiments

A recent example of dissertation based on a field experiment was a study as to how a group of sales people responded to a new incentive payment in one particular part of an organisation. The researcher was able to to examine the sales group performance before the introduction of the new incentive scheme and was then able to observe the differences in performance after the change.

Using primarily quantitative techniques, this research confirmed that the new arrangements did in fact work and that they were suitable to be employed throughout the whole orgnisation. This approach to research is usually straightforward, with the main problem for the researcher being the acquisition of access to organisations undertaking changes in the field.(Dan Remenyi et al.)

Focus Groups

The evidence collected during a focus group is usually analysed using qualitative techniques. Focus groups are a useful way of obtaining evidence from experts in an intense or concentrated way.

Forecasting

A recent example of a dissertation based on forecasting research was work conducted to establish the viability of multiple regression analysis in supporting decisions to invest in plant and equipment in a large-scale processing industry.

This was a highly quantitative and mathematical piece of work which relied on a high degree of numerical sophistication as well as the ability to interpret the results in a way which was of value to management . The result of this work showed that the forecasting approach being studied did in fact contribute to the organisation’s ability to forecast their need for more investment.

Futures Research

A recent example of a masters dissertation that involved futures research was a study to establish what leading firms of charted accountants thought were the main technological developments that would affect their practices or business over the next five years.(Dan Remenyui et al.)

Game or Role Playing

This research tactic or approach involves asking individuals to participate in a business or management game by playing out a specific role.

A recent example of a dissertation based on game or role playing considered how managers made different decisions when they were put in different competitive situations. (Dan Remenyi et al.)

In-depth Surveys

The use of in-depth surveys is well illustrated by research conducted into how innovative companies manage to maintain an environment that supports new product development.

Twelve companies were identified and asked to identified and asked to identify three innovative products. The data was analysed through the use of quantitative methods where researchers compared quantifiable data across companies. However, the primary focus of analysis was on the qualitative data in the form of stories. (Danremenyi et al.)

Laboratory Experiments

Sometimes students are used as surrogates for managers and executives in laboratory settings, but this is not often considered convincing. Laboratory experiments are used far more frequently in the USA than in other parts of the world (Tung and Heminger,1993).

A recent example of a dissertation based on this approach was one in which the researcher used a group decision support system to examine how decision making differed depending upon a variety of different variables, including the number of decision makers participating in the meeting.

This experiment provided an insight into how different types of questions are best handled under different circumstances. Laboratory experiments use quantitative techniques of evidence analysis to deliver answers to highly structures research questions. (Dan Remenyi et al.)