In-depth Surveys

The use of in-depth surveys is well illustrated by research conducted into how innovative companies manage to maintain an environment that supports new product development.

Twelve companies were identified and asked to identified and asked to identify three innovative products. The data was analysed through the use of quantitative methods where researchers compared quantifiable data across companies. However, the primary focus of analysis was on the qualitative data in the form of stories. (Danremenyi et al.)